Tons of activities keep girls busy these days: sports, school clubs and part-time jobs, to name a few. All of these help girls develop important life skills. But for some, they lack one important aspect: faith.
American Heritage Girls is a faith-based leadership and character-development program for girls ages 5 to 18. In order to compete with other clubs and organizations, including the Girl Scouts, they needed to present their unique traits in a fun, contemporary way.
Northlich developed a series of ads and images for social media sites, Web pages, church bulletins, flyers, posters and more. The lighthearted tone mixed well with the faith-based message, making the organization appealing to kids and parents alike.
Since the campaign launched, the organization has continued to grow and attract new members nationwide.
This campaign won Gold and Silver ADDY® Awards.