Loyola University Health System

Sometimes it really is what's inside that counts.

Loyola needed to re-engage their employees and redefine their brand to differentiate in a hypercompetitive market. Northlich built an internal campaign based on a clear definition of the market’s white space and the organization’s cultural passion points.

• Internal morale spark
• Reinforced Loyola difference
• VP of marketing continues to receive positive comments from internal peers.
• Marketing team is receiving unsolicited volunteers for the next internal campaign.