Ohio Lottery

Just Right

The more options the better, right? Not always; sometimes it can be troublesome. The Ohio Lottery’s line of Money Multiplier instant games had an overwhelming range of price points and prizes. But we realized that the problem was actually the solution. Really, it’s a multitude of solutions.

There’s a game with a price and prize for every comfort level.
You can play a game that’s
just right for you.

We took this idea and ran with it. We revised a classic tale of curiosity and exploration to let lottery players know they can always find a game that’s juuust right. And because our modern “Goldilocks” spin has a humor and style like no other in the category, it stood out well and grabbed a lot of attention.